by Kelley Skar | Sep 24, 2026 | AI for Real Estate
Your agents are already using AI. Not the ones who asked permission, all of them, on their own accounts, with client information you have never seen. Every week you do not have a written AI policy for real estate brokerages is a week your brokerage carries that...
by Kelley Skar | Sep 23, 2026 | AI for Real Estate
Most agents review their business once a year, in January, badly. The rest of the year runs on feel, and feel is a terrible instrument because it tracks how tired you are rather than how the business is doing. A busy week and a productive week feel identical from the...
by Kelley Skar | Sep 22, 2026 | AI for Real Estate
You had a ninety minute listing appointment on Tuesday. By Thursday you remember the kitchen, the dog, and roughly what they said about timing. The three specific things that would have won you that listing are gone, because you were busy being present instead of...
by Kelley Skar | Sep 21, 2026 | AI for Real Estate
You just listed a house on a street you know well. The old advice is to call the hundred homes around it and tell them about it. Which is why most of those calls go badly, because you are calling a hundred strangers with news that is useful to about four of them. AI...
by Kelley Skar | Sep 20, 2026 | AI for Real Estate
Your pipeline is thinner than it was this time last year. Listings are sitting, sellers are arguing about price, and the buyers who are out there are in no particular hurry. The instinct is to cut spending and wait it out, which is exactly how agents come out of a...
by Kelley Skar | Sep 19, 2026 | AI for Real Estate
You have been in this business a long time and you are good at it. You also still ask your daughter to fix the printer, and every article about AI seems written for somebody twenty years younger. So you have quietly decided this is not for you, and you are waiting for...
